Indian Microfinance Provider

• Increase Loan Approval Rate by serving ads to qualified users within the advertisers' target demographics, utilising Meta as an ad channel.
• Increase Long Term Value of users.
• Increase the average disbursal amount on first time loans. 

The balance between cost-effective user acquisition, scale and actual profit from the lifetime of a customer (high value or scale).

This has caused wasted advertising spend, as well as low traffic quality and increasing App Uninstalls, Loan Registrations and Disbursements.

• Created ‘premium audience’ segments that focused on qualification metrics and users with a higher propensity to require and be approved for larger loans prior to spending any money on advertising. Using our Predictive Credit Worthiness solutions, a users online attributes were collated, which included high intent keywords related to auto loans, travel loans, home renovation loans, etc.
• Once this audience was built, only those with the top 15% Qscore were selected to be advertised on using Meta, meaning we could reach these higher pre-qualified users across social media where they were most active and most likely to take action on applying for a microloan.

The audience pre-qualified by Qscore achieved a huge 170% increase in approval rates, as well significant increase in disbursements. This led to huge reductions in customer acquisition costs for the client.