case study

ANANTARA

Anantara is one of the most luxurious resorts in the Maldives with a wide range of accommodations offering stunning views and private pools. The properties are designed to appeal to a variety of travelers, serving new passions as well as personal needs.

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Campaign Goal

Increase brand awareness and direct hotel bookings

Challenge

Anantara struggled to balance sales and marketing costs due to the rise in online travel agencies' commissions and advertising fees.
Competitive offerings from OTAs and uncertain travel regulations, Anantara was unable to reach high-intent travelers, resulting in low brand awareness and massively reduced number of bookings.

Solutions

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VaticAI ran 4 campaigns in 6 months and was able to achieve more than 4 million impressions and surpassing click goal with over 34,126 clicks within the first 90 days.
With an implementation of After Search, Kompete and E-commerce Ads, Anantara was able to reach high intent customers and generate 49 direct bookings, achieving almost 9x ROAS.

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Result

4.6M

Impressions

34.1K

Clicks

Direct bookings

67%

CPA Reduction

ROAS

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