Vatic delivers real-time, in-market audiences for unparalleled targeting accuracy. Stop relying on old DSP data that holds you back. Vatic provides real-time audiences for hyper-relevant and more effective ad campaigns.
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The Limitations of In-Platform Data
In-platform data, while valuable, has inherent shortcomings:
Data Latency:
Platform data often reflects past user behavior, not current intent. This can lead to targeting irrelevant audiences.
Cookie Dependency:
Increased privacy regulations and the phasing out of third-party cookies have reduced the effectiveness of in-platform targeting.
Limited Audience Depth:
In-platform data often provides a superficial understanding of the audience, hindering deep personalization.
Vatic's real-time audiences offer a significant advantage by providing:
Fresh, Relevant Data:
Access to in-market audiences, ensuring your campaigns target users actively engaged with relevant topics.
Enhanced Targeting Precision:
Granular audience segmentation based on real-time behavior, interests, and intent.
Improved Campaign Performance:
Increased conversion rates, lower cost per acquisition (CPA), and higher return on investment (ROI).
Competitive Edge:
Gain a first-mover advantage by reaching customers before competitors.
Data Completeness:
Vatic's data often complements in-platform data, providing a more comprehensive audience picture.
Vatic's real-time audiences are built on three key pillars:
Target users who have shown recent interest in your industry or products.
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Focus on customers with the purchasing power to convert.
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Ensure your ads reach people actively seeking solutions like yours.
