case study

BMW

BMW is a German multinational corporation that produces luxury vehicles and motorcycles. BMW is part of the “German Big 3” luxury automakers and is considered one of the best-selling luxury automakers in the world.

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Campaign Goal

Increase brand awareness
Increase enquiries & request for test drives

Challenge

BMW Canada experienced a decline in new test drives, which led to fewer car sales.
Meanwhile, a vast majority of BMW Canada dealerships were spending 70% of their budget on advertising campaigns to protect their own brand within searches. They were receiving very few results on the extremely expensive long-tail keywords that they were bidding on.
BMW came to Vatic to improve their keyword performance, and ultimately generate more qualified web leads.

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Solutions

Vatic implemented our Kompete product to repurpose the budget that BMW Canada had originally set for search ad campaigns.
We shifted the focus on high-intent keywords that performed well for competitors such as Mercedes and Audi. As a result, BMW was able to generate over 316 qualified web leads and 22 new test drives for each dealership.
These achievements outperformed Google search ads for BMW Canada Dealerships and led to a 37% increase in test drives within 60 days after campaign launch.

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Result

13.9M

Impressions‍

41.5K

Clicks

316

Form Enquiries
& Leads

60%

CPA Reduction

37%

Increase in test drives

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