case study

Global Business Loan Provider in Singapore

Ratted as one of the world's top banks, offering online business loan applications, with a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America.

192%

Increase in loan applications against ad budget

38%

Reduction in CPA

43%

Increase in Loan Approvals month on month

Campaign Goal

Increase number of loan applications for their online business loan products by using our Qscore algorithm applied to business owners.

Challenge

Finding new business owners before they had made their decision on where to apply for loans.
Highly competitive market for business loans.

Solutions

Apply the Qscore technology at the top of the funnel with the added intent recognition for business owners using keyword engagements signifying the likelihood of the user being a business owner.
By factoring in the likelihood of the user being a business owner, we also use our predictive credit worthiness to score the highly qualified users and push offers to them, resulting in better engagement from pre-qualified audiences.

Result

As a result of implementing Qscore, the business loan provider was able to surpass their business goals and receive a 192% increase in business loan applications against their ad budget for the same period without Qscore.
With a pre-qualified audience being engaged at the top of their funnel, they increase their loan approvals by 43%, meaning a CPA reduction of 38% during the course of the campaign.

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