case study

Marketo

Marketo is an Adobe Company that develops and sells automation software for marketing services and products including SEO and content creation. Marketo supports large enterprises to fast-growing small businesses across a variety of industries from technology to higher education.

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Campaign Goal

Increase brand awareness
Improve lead quality, whitepaper downloads and reduce CPA

Challenge

Marketo struggled with customer acquisition due to lack of brand awareness in specific geographic markets and inability to identify the exact decision maker.
They previously ran ad campaign with other means and experienced extremely high CPA cost with low quality leads.
Marketo came to Vatic to improve their CPA cost and generated more qualified leads.

Solutions

Vatic implemented our After Search, Kompete and ABM strategies.
We were able to reach larger audience pool with high intent and which were from competitors' websites and qualified decision makers from specific industries and geographies.
This resulted in over 5% CTR in some campaigns, and successfully delivered 1,098 qualified leads who downloaded whitepapers with 85% CPA reduction.

Result

3.9M

Impressions

Click Thru Rate

1,098

White Paper downloads

85%

CPA Reduction

2.50%

Conversion rate

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