case study

SAP

About the Company: SAP is an American multinational company, providing cloud-based software for human capital management. It is based on the Software as a Service (SaaS) model which helps improve business executions and get better results.

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Campaign Goal

Increase brand recognition
Increase whitepaper downloads & reduce CPL

Challenge

SAP Success Factors unsuccessfully ran ad campaigns in other online channels, they were unsure if they were serving ads to the right executive and decision makers with interest to sign up for their products.
Resulting in unsatisfactory results of a very high CPA and low qualified lead volumes.
The challenge was to identify exactly who the right decision makers were, based on job titles, industry,
company sizes and geos and ensure that we were able to serve them ads at the right moments on their
internet journey to make them most likely to convert.

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Solutions

With the implementation of our After Search product, SAP was able to reach key decision makers which were visitors of relevant industry websites in specific industries and nominated geographies.
With our creative suggestions, we created 4 new sets of conversion-oriented banner ads for SAP, resulting in 421 whitepaper downloads with a 2.14% conversion rate.
We outperformed Google Ads with a 4x reduction in CPA. The average CPA of Google Ads for this industry is $101, Vatic was able to achieve $28.

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Result

8.5M

Impressions

19.6K

Clicks

421

White Paper downloads

72%

CPA Reduction

2.14%

Conversion rate

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