Singapore Based Personal Loan Aggregator

• Increase the top of funnel audience size in order to engage more users and improve scalability in a competitive market. 
• Reduce customer acquisition costs by increasing the number of approved loan applications. 

• Highly competitive market was causing increased costs for digital advertising with low traffic quality and low conversion rates.
• Due to the limitations and difficulties with advertising in the Financial service space, their audience pool became very limited and the cost per acquisition was starting to become unsustainable.

• Qscore identified a much larger audience at the top of the funnel than the client could already engage because our algorithms ability to identify intent and credit worthiness in a much more effective way than traditional ad platforms. 
• With this larger, pre-qualified audience, we selected the top Qscores and were able to deliver them to the aggregator site with a higher probability of successful applications over the course of the campaign and with constant audience refresh and optimization, executed a successful campaign. 

Utilizing Qscore, the aggregator increased their registrations by 82% with a CPA reduction of 57%. This provided a much more sustainable solution for their advertising and enabled them to enhance their growth in Singapore.