Qscore - Google Campaigns

Campaign Targeting Considerations

If you are running multiple Google campaigns. We recommend the following strategy to avoid cannibalization:

Geographical segmentation (cities, states etc.)

Product/service split

Qscore campaign on alternate Google product

Qscore Campaign and Creative  Best Practices:

Prohibited - Ads for digital options, binary options, digital 100, fixed return options, all-or-nothing options,credit repair services, High APR personal loans

In order to advertise financial services in certain countries, advertisers must complete a verification process with Qscore

Must have geo-specific financial licenses and adhere to local regulations

Clearly disclose all fees, interest rates, risks, and terms associated with the financial product or service on Creatives.

Must provide legitimate contact information for a physical location for the business being promoted

Must  disclose associated fees

Must include links to third-party accreditation or endorsement where affiliation is asserted or implied

Use a strong headline to capture people’s attention with an eye catching visual

Keep video ads between 15 and 60 seconds

For YouTube - Design ads with YouTube viewing habits in mind and choose a custom thumbnail that best represents your content

How to get started:

1

Connect Qscore  Ad Manager with client’s Ad Manager (Page and Pixel Access)

2

Connect Analytics Platform (eg. Appsflyer, Firebase etc.)

3

Qscore API’s  audience for matchback and onboards  campaign elements

4

Launch campaign

Other Platforms

Meta (Facebook and Instagram)

By aligning with Meta’s platforms, Qscore taps into rich social media inventory, enhancing the reach and effectiveness of our data in advertising campaigns.

read more

X (Formerly ‘Twitter’)

With the integration into X, the former Twitter advertising platform, Qscore engages a unique audience base, making use of user engagement within the platform for further reach in the digital banking sector.

read more

TikTok

Partnering with TikTok, Qscore reaches a diverse and dynamic audience, adapting your messaging to cater to a younger demographic, and reaching an audience untapped by many digital banks.

read more
Get Started

Transform Your Digital Advertising Strategy

Unleash the power of precise targeting and data-driven insights to revolutionize your advertising campaigns. Join us in shaping a new era of digital strategy where efficiency meets innovation.