Qscore - X Campaigns

Campaign Targeting Considerations

If you are running multiple X campaigns. We recommend the following strategy to avoid cannibalization:

  • Geographical segmentation
    (cities, states etc.).

  • Product/service split

  • Qscore campaign on alternate Google product

Qscore Campaign and Creative  Best Practices:

  • Advertising on X is  allowed for  the promotion of financial products and services with certain restrictions.

  • Products or services where there is a high risk of financial loss are prohibited from advertising eg. Binary options, Bail bonds etc.

  • Must have geo-specific financial licenses and adhere to local regulations.

  • Financial Aggregators are only permitted in Australia, Japan and South Korea.

  • Peer to peer lending is only permitted in Indonesia.

  • Make sure that there’s a clear connection between your imagery and your X Post copy.

  • Video Ads on X - cap your video at 15-seconds or less and Include captions or text-overlay.

  • Keep your ad free of #hashtags and @mentions to avoid unnecessary exit points for users.

How to get started:

  • Connect Qscore  Ads Manager with client’s Ads Manager
    (Page and X Pixel Access or Conversion API).

  • Connect Analytics Platform
    (eg. Appsflyer, Firebase etc.).

  • Qscore API’s  audience for matchback and onboards  campaign elements.

  • Launch campaign.

Other Platforms

Google

Qscore’s integration with Google enables precise targeting within the world's largest advertising platform, leveraging Google's extensive reach to engage with the most qualified audiences.

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Meta (Facebook and Instagram)

By aligning with Meta’s platforms, Qscore taps into rich social media inventory, enhancing the reach and effectiveness of our data in advertising campaigns.

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TikTok

Partnering with TikTok, Qscore reaches a diverse and dynamic audience, adapting your messaging to cater to a younger demographic, and reaching an audience untapped by many digital banks.

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