Qscore - X Campaigns

Campaign Targeting Considerations

If you are running multiple X campaigns. We recommend the following strategy to avoid cannibalization:

Geographical segmentation (cities, states etc.)

Product/service split

Qscore campaign on alternate Google product

Qscore Campaign and Creative  Best Practices:

Advertising on X is  allowed for  the promotion of financial products and services with certain restrictions.

Products or services where there is a high risk of financial loss are prohibited from advertising eg. Binary options, Bail bonds etc.

Must have geo-specific financial licenses and adhere to local regulations

Financial Aggregators are only permitted in Australia, Japan and South Korea.

Peer to peer lending is only permitted in Indonesia

Make sure that there’s a clear connection between your imagery and your X Post copy.

Video Ads on X - cap your video at 15-seconds or less and Include captions or text-overlay

Keep your ad free of #hashtags and @mentions to avoid unnecessary exit points for users

How to get started:

1

Connect Qscore  Ads Manager with client’s Ads Manager (Page and X Pixel Access or Conversion API)

2

Connect Analytics Platform (eg. Appsflyer, Firebase etc.)

3

Qscore API’s  audience for matchback and onboards  campaign elements

4

Launch campaign

Other Platforms

Google

Qscore’s integration with Google enables precise targeting within the world's largest advertising platform, leveraging Google's extensive reach to engage with the most qualified audiences.

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Meta (Facebook and Instagram)

By aligning with Meta’s platforms, Qscore taps into rich social media inventory, enhancing the reach and effectiveness of our data in advertising campaigns.

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TikTok

Partnering with TikTok, Qscore reaches a diverse and dynamic audience, adapting your messaging to cater to a younger demographic, and reaching an audience untapped by many digital banks.

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