If you are running multiple Meta campaigns. We recommend the following strategy to avoid cannibalization:
Geographical segmentation (cities, states etc.)
Product/service split
Prohibited - CFDs, binary options, and initial coin offerings (ICOs) are strictly prohibited due to their potential for misleading or predatory practices.
Must have geo-specific financial licenses and adhere to local regulations
Avoid advertising payday loans or loans with exploitative terms.
Avoid misleading claims and guarantees ie. don't promise unrealistic returns or guaranteed financial success.
Clearly disclose all fees, interest rates, risks, and terms associated with the financial product or service on Creatives.
Targeting options may be limited based on location and age
Maintain professional and ethical standards in your ad creatives. Avoid sensational or misleading claims, and ensure visuals are appropriate for the target audience
The landing page linked to your ad must also comply with all Meta policies and accurately represent the advertised product or service.
Respect user data privacy and ensure any data collected complies with relevant regulations like GDPR and CCPA.
We recommend 15-30s video ads for optimal CTR on ad campaigns
Connect Qscore Business Manager with client’s Business Manager (Page and Pixel Access)
Connect Analytics Platform (eg. Appsflyer, Firebase etc.)
Qscore API’s audience for matchback and onboards campaign elements
Launch campaign
Qscore’s integration with Google enables precise targeting within the world's largest advertising platform, leveraging Google's extensive reach to engage with the most qualified audiences.
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With the integration into X, the former Twitter advertising platform, Qscore engages a unique audience base, making use of user engagement within the platform for further reach in the digital banking sector.
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Partnering with TikTok, Qscore reaches a diverse and dynamic audience, adapting your messaging to cater to a younger demographic, and reaching an audience untapped by many digital banks.
read moreUnleash the power of precise targeting and data-driven insights to revolutionize your advertising campaigns. Join us in shaping a new era of digital strategy where efficiency meets innovation.
